MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations an